4/30/2023 0 Comments Readwrite googleIn other words, you’ll do more harm than good to your SEO campaign. ![]() If you’re caught deliberately trying to manipulate your search rank or harm user experience in other ways, you could end up sabotaging your own authority, and plummeting in search engine rankings. If you build links incorrectly, or build links in unnatural ways, Google and other search engines treat your link building as an unethical practice. So what’s the dark side of link building? To put it succinctly: penalties. Link building is also beneficial for search engine optimization (SEO), since it increases your trustworthiness in the eyes of Google and other search engines. Readers who encounter the link and find it interesting will be likely to click that link and follow it to your website, resulting in traffic generation. ![]() In any case, the presence of the link combined with its presentation can immediately boost the visibility of your brand and help you build authority in your industry. For reasons that will become apparent, this is usually done by including a link in a guest article on another website’s blog. In case you’ve never heard of this strategy before, link building is the practice of establishing links to your website on external sites. There is a dark side of link building, and one that threatens to harm your business’s visibility and reputation if you don’t know how to look out for it. But if you aren’t careful, link building can also work against you. It can help you attract more traffic, generate leads, improve brand visibility and recognition, and even improve your trustworthiness. ![]() Link building is one of the best marketing strategies available.
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